Capabilities - Ben Rangel
17097
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Download and review my complete fact sheet.

BE FEARLESS. BE HEARD.

Providing amazing stories through Design, Strategy, and Technology.

SERVICES

Creating impactful branding solutions alongside talented clients from various industries, I’ve partnered with industry specialists throughout the engagement process, ensuring positive growth with impactful growth.

BRAND

Brand experience, positioning and messaging, category definition, equity development, language, guidelines, identity, and naming.

DIGITAL

UI/UX, video and motion, augmented reality, app development, mobile, websites, software design, digital environments and design language.

ENVIRONMENT

Retail and service environments, marketing communications, exhibition design and point of purchase.

PRODUCT & PACKAGING

Interactive Prototyping, wireframing, engineering, and product design language, design rectification, out-of-box experience.

INNOVATION

Strategic planning, data analytics, media planning and buying, public relations, business models, products, and services.

CONSUMER

Research, brand character development, shopper marketing, value proposition, activation, trends, and insights.

CLIENT EXPERIENCE

Building branding solutions with talented clients from diverse industries. I have partnered with industry specialists throughout the engagement process to collaboratively deliver impactful work.

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Technical Experience

I am passionate about improving peoples’ everyday experiences. It is this passion that fuels the most successful client collaborations which result in designs that impact the market.

  • Adobe CC
  • Figma / FigJam
  • Miro
  • Ceros / MarkUp

  • Adobe AEM
  • Adobe Target
  • Pixel Tracking
  • SalesForce Marketing Cloud

  • Seismic
  • MS 365 Suite
  • Cinema4D
  • WorkFront

Backend Experience

  • WordPress
  • Magento
  • Drupal
  • Campaign Monitor

  • HubSpot
  • HTML5
  • CSS
  • MySQL

  • Cloud
  • Handbreak
  • API Integration
  • Google Analytics

The Five W’s?

I foster the “The Five W’s” philosophy for information gathering and problem solving. The Five W’s constitute a formula for getting the complete story on a project objective.

PROCESS

Providing a strategic approach throughout every stage of the process. I strive to create value by spotting emerging trends, open, dissect, and experiment with potential use, and apply capabilities to business-shifting models and experiences.

  • CLARITY

    Engage in open, honest dialog on exactly what the task is, estimated budget, timeline,<br /> ROI, and objective.

  • DISCOVER

    Collect data, identify your equity, and learn everything about your brand, category and competition.

  • CREATE

    Push, pull, perform, use intuition, and take leaps of faith to create magic.

  • ACTIVATE

    Implement the approved strategy, features, and insight using our experience to craft your vision.

  • SUPPORT

    Once your project is complete, you always have someone to turn for answers, advice, and future development.

CONNECT SOCIALLY

Get in touch via social to inquire about any brand design-related requests you may have.

Have an idea? I can help you bring that idea to life.