PetMate DogZilla Brand Character Exploration - Ben Rangel
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PetMate DogZilla Brand Character Exploration

About This Project

Define the DOGZILLA brand through re-imagined positioning and brandmark identity. Create DOGZILLA brand presence for consumers through packaging updates and social media. Petmate is the worldwide leader of products in the pet industry, committed to providing fun, trusted, quality products to enhance the lives of pets and their families.

 

Key Consumer Communication Points

  • DOGZILLA is a tough, cool brand for dog toys backed by the dependability of Petmate
  • Full range of dog toy products with an emphasis on durable materials

 

Brand Character

  • Fun and approachable
  • Communicates tough appearance and durability of the product
  • Plays off the stylized monster aesthetic of the toy line
Date

20 November

Category
Branding, Digital, Identity, Packaging