MillerCoors Slush Packaging Concepts - Ben Rangel
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MillerCoors Slush Packaging Concepts

About This Project

Using knowledge of packaging structures and expertise in brand development, our concepts encourage consumer interaction with MillerCoors brands and enhance the overall brand perceptions. Structural innovations and promotions will turn heads, but a meaningful brand interaction will build loyalty. This, paired with continued product improvement, and effective marketing will provide an opportunity to grow market share.

 

Objectives

  • Capture incremental execution at retail
  • Expand occasions for consumption
  • Elevate the experience at point of consumption
  • Elevate the experience at point of purchase
  • Protect equity assets, resources, and supplies
Date

20 November

Category
Branding, Packaging