Lady Gaga Retail Display - Ben Rangel

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Lady Gaga Retail Display

Don't be afraid to embrace your fame and make it bigger than life

About This Project

Designed and developed a retail solution for Dillard’s leveraging Lady Gaga’s launch of her new fragrance Fame. A masterpiece of raw elegance, sophisticated yet accessible.

Leverage LADY GAGA flair through SEXY UGLY > POETRY language
Primary focus on key aesthetic codes of the launch
Create a consistent visual impact across all marketing mix
Interact with consumers retail entertainment.

Date

19 June

Category

Experiential, Identity, Print