Gillette Style Guide - Ben Rangel
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Gillette Style Guide

About This Project

As the Gillette Mega G deployment began across adjacencies and mediums. Objective was to ensure the expression of the brand maintained consistency across all materials by developing a “Mega-G” brand style guide. Ensuring a holistic, unifying Mega G presence throughout marketing campaigns and key equity assets.

 

Key Equity Asset Overview

  • Overall look, tone, and feel across all branding vehicles
  • Patterns and secondary equity assets
  • Brandmark, workmark, and Mega-G usage
  • Application of graphic elements to package
  • Packaging examples
  • Vertical and horizontal examples of graphic elements for POP and printed materials
Category
Branding, Identity, Packaging, Print