Oral-B - Ben Rangel
16571
wp-singular,portfolio_page-template-default,single,single-portfolio_page,postid-16571,wp-theme-bridge,wp-child-theme-bridge-child,bridge-core-3.3.4.8,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-30.8.8.9,qode-theme-bridge,qode_header_in_grid,qode-portfolio-single-template-3,wpb-js-composer js-comp-ver-8.7.4,vc_responsive

Oral-B

"Project Insight" Packaging Concepts

About This Project

Insight was a project exploratory that explored positioning the Extra Health pillar as a separate property from Pro-Health. Property promise and attributes were aligned to a “Revealing your Healthiest Mouth for Absolute Confidence” and “Breakthrough Technology, Noticeable Results and Self Assurance”. Lead directions include “Daily Detect” and “Daily Reveal”. Design was meant to explore how to bring the Insight promise and attributes to life. Insight must determine the unifying assets that allow the category to fit under the Extra Health pillar and the differentiating assets that create distinction vs. Pro-Health.

  • Fit under current Oral-B brand equities
  • Communicates Insight design attributes of breakthrough technology, noticeable results, and self assurance
  • Ensure priority of attributes reflects the above order
  • Expand design to include brush and paste refills
Category
Branding, Packaging