Teradata Augmented Reality Experience
Turning a Zap Code into Augmented Reality
Teradata is a popular Relational Database Management System (RDBMS) suitable for large data warehousing applications. The company produces a relational database management system of the same name, which it markets as a data warehouse. The flagship Teradata product is referred to as a “data warehouse system” which stores and manages data.
What They Do
Teradata delivers better business outcomes through technology-enabled solutions in the areas that matter most – from operational excellence and asset optimization, to customer experience and product innovation, to finance transformation and risk mitigation.
Background
Teradata was seeking to explore new a first time ever augmented reality display at the conference venue. To develop an engaging augmented reality experience to support multiple events. The form factor that will be used is Zappar, a clever little app that can see and recognize images and objects in the world around us. Once it sees things it knows, it uses augmented reality to make them come to life. Client wants a digital experience that compliments the conference venue, as well as demonstrating it’s creative prowess with the clients they serve.
The 3D object should capture the vibrancy of New York’s Times Square, with billboards, lights and other activity enhancing the effect.
8 x video screens will be positioned on the side of skyscrapers/buildings, launching videos supplied by key partners. Define how the video UI will function; either via hotspots (which would then launch the videos full-screen) or embedded within the 3D model, and also how the videos are delivered (eg streamed to minimize the file size)
Design the cityscape to position the videos in such a way as to support good tracking and optimize the UI. The design for the experience will accommodate 2 target sizes so it’s possible that 2 slightly different builds will be delivered. Design visual look & feel to optimize user experience & tracking. The drawing will be a helpful visual reference in terms of style for 3D modelers.
Objectives
- Develop an engaging Augmented Reality experience to support multiple events
- Create a buzz around the content and branded video content
- Brand awareness
- Highlight customer videos via high impact Augmented Reality experience
- Ability to provided access to full analytics of the Augmented Reality experience
- Content be reused on different targets and with different videos
Deliverables
- 3 concept boards for initial review, each reflecting 3 footprints
(20×20, 20×40 and 20×60) - 3D rendering of up to 2 selected designs, reflecting 3 footprints
(20×20, 20×40 and 20×60) - Final design detailing the conceptual approach. Will contain enough specifications to facilitate proper estimating by an exhibit house
- Includes structural and design research, competitive landscape – ensuring we are not following another company’s design patterns, design concepts, layouts, 3D renderings, design revisions
